Genesis Rodriguez is a Research Associate at Povaddo and brings a unique blend of experience in data analysis, social media management, and operations to her role. She began her career supporting brands in optimizing their CRM and customer service presence on social media before transitioning to social media strategy and reporting for Anheuser-Busch’s Hispanic beer brands. Most recently, she utilized her training in data analytics to lead e-commerce workflows and inventory operations for David Yurman.
Genesis holds a bachelor’s degree in marketing with a minor in fashion business and entrepreneurship from Lindenwood University, as well as a master’s in management information systems from Southern Illinois University Edwardsville. Originally from Honduras, Genesis brings a deep understanding of cultural diversity and global markets. She is fluent in English, Spanish, and French and is currently learning Italian.
Born and raised in San Pedro Sula, Honduras, Genesis is now based in St. Louis, Missouri. She has a strong passion for fashion and loves discovering local coffee shops and restaurants.
