"When people lack information, they are more susceptible to misinformation."
Povaddo’s William Stewart sheds some light on misinformation and trust in terms of things he's seeing in public opinion data, including observations from the course of doing thousands of focus groups all over the world during his career.
80% agree that extreme tax increases can lead to an increase in illicit tobacco sales
Povaddo’s survey of general population adults across 14 European countries reveals that discontent is widespread. Most recognize that illicit tobacco is an issue, though they vastly underestimate the financial consequences.
55% of Fifth Estate users say these sources are more accessible and easier to use than traditional media
The general public is increasingly using nontraditional sources to get news and information, and this shift in media trends comes with both benefits and risks.
76% of employees say it is important for their company to provide matching funds for employee donations to nonprofits
In 2018, a Salesforce.org-commissioned survey revealed that a strong majority of Fortune 1000 employees want opportunities to make an impact at work, but most companies appear to be playing catch-up.
35% of employees say their CEO has a finger on the pulse of employee attitudes towards important societal issues
Povaddo’s survey of Fortune 1000 employees shows that a majority within corporate America believe companies need to play a more active role in addressing important societal issues, including equal opportunity in the workplace, healthcare reform, and renewable energy.
